Copywriting is becoming an increasingly desirable career. If you have a gift for writing eye-catchy headlines that stops readers from scrolling, or you just like writing informative and engaging articles to help increase web traffic, there are plenty of opportunities available. But where do you start? Well, from my own

Copywriting is one of the oldest professions. The art of putting together words to convince or persuade someone to take action has been around for quite some time. In fact, it is argued that persuasive copywriting goes back to 5th century AD with Aristotle who was well-versed in rhetoric and

Know who you are writing for. It’s such an important rule when it comes to copywriting. Keeping your audience in mind when you write helps to maintain your tone of voice so that your writing continuously resonates with your target market. In fact, a tried and tested method of

Anyone can write copy. But whether if it's good or bad, well, the results will show for themselves. Copywriting is one of oldest forms of communication. It’s a form of art that aims to persuade someone to take some form of action. Whether your end goal is